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Operations information for Alberta's small business community

Operations Minute:

Strengthen Your Sales Staff

In most businesses, the key point of contact for clients or customers is the sales floor. Your sales staff are the driving force that brings in your revenue and increases profit margins. They can turn a customer experience from negative to positive, or from average to great. In many cases, customers will repeat purchase based on their shopping experience, in addition to product experience. Your best salespersons are the ones that are able to employ the creative selling process. The creative selling process involves eight key steps: pre-customer contact, prospecting, initial contact, presentation of merchandise, handling objections, closing the sale, suggestion selling, and sales follow-up. Learn more about different types of salespersons and the creative selling process in Understanding and Developing Your Sales Force

 

Starting a business offers unique challenges but once your business is underway you are faced with many new management, planning and day-to-day challenges. In this section we provide you with some tips, sources and resources which we hope will help you run your business or answer some burning questions.

Management

Growing Your Business

Employment Issues

"Best" Business Practices

Sales Management

Other Sources of Information

  • Government Programs and Services Database
    Search various categories of business-oriented programs, services and some regulations of the provincial and federal government departments and other organizations that are partners in the Canada Business Service Centres and The Business Link Business Service Centre.
  • Operations Links
    These links will transfer you to sites operated by various government departments/agencies and private sector organizations and companies providing information on this topic.
  • The Business Link's Search Engine
    Search our entire site by keyword.
  • The Business Link's Business Officers
    Our business experts are always ready to discuss your business needs in confidence.
  • Library Pathfinders
    Our pathfinders provide a quick reference of The Business Link's library materials available on this topic and many others.