We Have a
Congratulations to Carolyn Gaunt
from Sexsmith, who won our E-News! First Anniversary
Sweepstake and its prize: a Hamilton Beach platinum
For those of you who are still wondering
if you answered the 4 multiple choice questions correctly,
here are the answers:
Q: Which web site
is "the window through which Canadian businesses
of all sizes can access contracting opportunities with
the federal government and from participating provincial
governments and MASH (municipal, academic, school and
Q: What is the name
of The Business Link's program which allows you to "discuss
your business concerns in confidence, either in person
or over the phone, with volunteer professionals"?
A: The Guest Advisor Program
Q: The Yearly Maximum
Pensionable Earnings increased on January 1, 2003. What
is the new limit?
Q: What is the theme
of this season's (Sept. 2002 to June 2003) series of
Brown Bag Sessions from the Quality Council of Alberta?
Thank you to all of our subscribers
who participated in the Anniversary Sweepstake and congratulations
again to our winner!
Learn More about E-Business?
The Business Link's E-Future
Centre is about to launch its new on-line newsletter:
the "Alberta E-Business Bulletin".
We will be sending you its first issue
in the next few days, to give you an idea of its content
and how you could benefit from subscribing to it.
If you wish to continue receiving the
"Alberta E-Business Bulletin", please sign
The E-Future Centre will then send you updates every
Our own export
The Business Link's staff
are continually being trained and updated on business
information to better help our clients. One area of
training is international trade, a specialized field
that requires a distinct set of skills, knowledge and
contacts to serve the needs of new and potential exporters.
We're pleased to announce that our own Gaëlle
Gagné recently received an international trade
diploma from the Forum for International Trade Training
(FITT) and was honoured with the Student of the Year
Award for receiving the highest overall marks of FITTskills'
students across Canada. Way to go, Gaëlle!
Jim Coulson is one of the library
technicians in charge of our award-winning small business
library. Graduate from the Information Management and
Library Technologies program at Grant MacEwan Community
College, Jim has been working at The Business
Link for the past three years providing outstanding
service to clients conducting market research, sourcing
clients and suppliers, or simply looking for the best
resources on a specific business topic.
Jim can be reached at (780) 427-2800 or by e-mail at:
Unfortunately, we provided the wrong
e-mail and web site addresses for Business Development
Centre West (BDCWest) in our last issue of E-News!
Business Development Centre West is
one of our 34 Regional Access Sites serving small and
medium sized businesses in the areas of Airdrie, Banff,
Canmore, Carstairs, Cochrane, Crossfield, Redwood Meadows,
M.D. of Bighorn, M.D. of Rocky View and west of Highway
Business Development Centre West can
be reached at:
#6, 205 - 1 Street E
Cochrane, Alberta T4C 1X6
Phone: (403) 932-5220
Fax: (403) 627-3035
Talk to Us!
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"Talk to Us".
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to a friend or colleague. They can subscribe
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pour accéder, ou vous abonner à ce bulletin
électronique en français.
| Welcome to a new issue of E-News!
from The Business Link. Whether this is your
first time to receive E-News!, or you've
been with us from the first issue, we hope you will enjoy
this quick monthly e-newsletter. Our goal is to keep you
informed of upcoming events and services at The
Business Link and other items of interest to Alberta's
small business community.
Your feedback is welcome at any time to help us improve
and enhance our services for Alberta entrepreneurs. Simply
click on the "Feedback" icon located at the
top of E-News! to send us your views.
Explore Export Opportunities in
the United States for Consumer Products
Industry Canada's International Trade Centre, in conjunction
with Trade Team Alberta, is pleased to be hosting a
5-day tour of Alberta to reach consumer products companies
seriously interested in exporting to the United States.
Participation will provide you with the opportunity
- Gather intelligence about the US consumer products
- Meet Canadian Trade Commissioners from Atlanta and
Los Angeles and learn how they can help you exporting
to the US
- Learn about the Program for Export Market Development
(PEMD) and how it can help fund US marketing initiatives
- Demonstrate your product
- Network with other members of the community
The week will include the following sessions:
July 21, 2003 - Grande Prairie
At the Trumpeter Hotel & Meeting Centre from 8:30 a.m.
to 3:00 p.m.
July 22, 2003 - Edmonton
At the Winspear Centre from 8:30 a.m. to 12:50 p.m.
July 23, 2003 - Canmore
At the Howard Johnson Hotel from 8:30 a.m. to 3:00 p.m.
July 24, 2003 - Calgary
At Place 800 Conference Facility from 8:30 a.m. to 12:50
July 25, 2003 - Lethbridge
At the Lethbridge Lodge from 8:30 a.m. to 3:00 p.m.
For more information or to register, contact:
Grande Prairie, Edmonton and Canmore: Erin Wilkinson at
(780) 495-4413 or by e-mail at email@example.com,
Calgary and Lethbridge: Rebecca Gates at (403)
292-6070 or by e-mail at firstname.lastname@example.org.
10 Steps to Successful Exporting
by Team Canada Inc
Canadian exporters are succeeding in markets around
the world, yet they will be the first to tell you it
is not simple. These 10 steps can help you move your
export efforts from start to success:
1. Make a commitment to exporting. Exporting takes
time, resources and commitment. The Export Diagnostic
from Team Canada Inc (available online at exportsource.ca/diagnostic)
is designed to help exporters assess their strengths,
weaknesses, objectives and strategies as they explore
opportunities in foreign markets.
2. Plan, plan, plan. The secret to export
success is preparation and a carefully researched export
plan. It can help you implement your marketing and promotion
strategies, obtain financial assistance or locate investors
or partners. The Interactive Export Planner (exportsource.ca/iep)
is a comprehensive online system for developing an export
3. Conduct research. Thorough market research
helps you make sound export marketing decisions by giving
you a clear picture of the economic, political and cultural
factors that affect your ability to sell your product
or service. ExportSource.ca
provides trade statistics, market and industry information,
even potential partners and trade leads.
4. Devise marketing strategies for your target market.
International marketing is not the same as domestic
marketing. International customers will frequently have
different tastes, needs and customs. As a component
of the international marketing plan, effective marketing
strategies help the exporter understand and address
these potential differences. Your plan will need to
address numerous factors beyond product, price, promotion
and place. Payment (international transactions and currency
exchanges), paperwork (increased documentation), practices
(different cultural, social and business styles), partnerships
and protection (increased risks relating payment, intellectual
property or travel) are critical issues in foreign markets.
5. Enter the market. There are as many
market entry strategies as there are markets; however,
these strategies can be loosely grouped into three categories:
Direct exporting - selling directly to the customer
- is often used in accessible markets such as the United
States. Indirect exporting - employing a distributor
or foreign agent to sell and market your goods - is
frequently used to enter new markets that are less familiar
to the exporter. Team Canada Inc's Step-by-Step Guide
to Exporting includes a checklist on selecting a foreign
agent or distributor (see below for more information).
The third market entry strategy involves strategic partnerships
with other companies or individuals with complementary
skills and capabilities. A partner can often provide
the insight, contacts and expertise that fill the gap
in your export readiness.
6. Get your product or service to market.
Every market has its own set of rules and regulations
covering safety, health, security, packaging and labeling,
customs and duties, among other things. These rules
and regulations may vary depending on the product or
service you are exporting. Know the rules before you
ship your goods or open your foreign business location.
7. Explore financing options. Financial
stability and a secure cash flow are critical when entering
a foreign market. Know your financing options. Develop
a thorough financial plan to understand and address
the diverse costs associated with exporting.
8. Understand the legal issues. Exporting exposes
Canadian businesses to unfamiliar laws and regulations.
It is important to understand your rights and obligations
when resolving disputes, selling goods or services and
protecting intellectual property.
9. Put it into practice. It is time to
put all this skill and knowledge to use. The world is
waiting for your product or service!
10. Let Team Canada Inc (TCI) help you along the
way. TCI is committed to helping businesses
across the country thrive in global markets by offering
comprehensive export information and services for both
new and experienced exporters.
This information is drawn from the "Step-by-Step
Guide to Exporting". To obtain a copy online,
For additional information on exporting, call the Team
Canada Inc Export Information Service at The Business
Link at 1 888 811-1119 (toll-free).
Copyright © 2003 Team Canada Inc
Do you know that new privacy law regulations will soon
require you to make significant changes to your organization
to protect personal information? Think about all the
names, addresses, phone numbers and other personal data
your company requests on a daily basis. The new Personal
Information Protection and Electronic Documents Act
applies to this information, and how you collect it,
use it and disclose it.
According to the Act and starting January 1, 2004,
businesses will have to obtain an individual's consent
when they collect, use or disclose personal information.
Individuals have a right to access personal information
held by an organization and to challenge its accuracy,
if need be. Personal information can only be used for
the purposes for which it was collected. If an organization
is going to use it for another purpose, consent must
be obtained again. Individuals should also be assured
that their information will be protected by specific
safeguards, including measures such as locked cabinets,
computer passwords or encryption.
For more information on your privacy responsibilities,
visit the Privacy Commissioner of Canada's web site
This useful site will give you access to privacy legislation,
publications, links and tips to help your understand
and meet your new obligations, including the "Guide
for Businesses and Organizations to Canada's Personal
Information Protection and Electronic Documents Act".
For more legal web links and other useful links to
additonal sources of business information, visit our
web site at: www.cbsc.org/alberta/tbl.cfm?fn=weblinks.
|The Business Link
works in partnership with over 30 Regional Access Sites
located throughout the province, plus the Calgary Business
Information Centre (CBIC), to provide information and
resources to Alberta entrepreneurs. To find the closest
Regional Access Site in your area, visit our web site
One of these Regional Access Sites is Lakeland Community
Lakeland Community Development Corporation is committed
to doing everything possible to put the odds in your
favour and help you build your business. This organization
offers counselling services and technical assistance
to new and existing businesses for the Canadian Forces
Base Cold Lake, Zone II Regional Council-Métis
Nation of Alberta Association and the following communities:
M.D. of Bonnyville, Town of Bonnyville, City of Cold
Lake, Village of Glendon, Kehewin Cree Nation, Cold
Lake First Nation, Frog Lake First Nation, Elizabeth
Métis Settlement and Fishing Lake Métis
Counselling assistance includes: management advisory
market plan development, assistance with feasibility
studies, information on business courses, information
on government programs and services, and financial planning
assistance. Lakeland Community Development Corporation
also has an important Reference Library which offers
a wealth of information to help you plan, start and
manage your business.
Lakeland Community Development Corporation provides
financing to entrepreneurs and existing business owners
who are unable to obtain conventional financing. Entrepreneurs
starting their own business, purchasing a business or
expanding an existing business in the region can access
funds up to $125,000 under its General Loan Fund. The
other financing programs available are the Western Youth
Entrepreneurship Program and the Entrepreneurs with
Disabilities Program. Lakeland Community Development
Corporation also trains new and potential entrepreneurs
through its Small Business Training Workshops on "How
to Start A Small Business".
EmployAbilities is co-located in the Lakeland Community
Development Corporation's space, which gives their clients
access to the entire business library, including an
adjustable workstation and enhanced software programs
to meet the needs of disabled clients.
For more information, contact Lakeland Community Development
201, 5016 50 Avenue
P.O. Box 8114
Bonnyville, Alberta T9N 2J4
Phone: (780) 826-3858
Fax: (780) 826-7330
Web site: www.lcdc.ab.ca
Business Link Business
100-10237 104 Street NW Edmonton, AB T5J 1B1
Business Info Line: 780-422-7722 or 1-800-272-9675